Why is hand sanitiser so expensive?

Prior to lockdown there was a huge demand for hand sanitiser and some folk stockpiled sanitiser to protect themselves from coronavirus. This led to supply issues across the country and in turn a hefty price increase – per litre pricing has reportedly gone as high as $125 – $150 per litre!

We’ve all seen the news about businesses hiking up their prices but according to watchdog Consumer NZ, retailers who increase their prices during the lockdown won’t be breaking the law – unless they lie about their motivations.

Whilst it might look like a retailer is price gauging there are some valid reasons for the increase in prices.

Reason One: Ethanol Supply is Decreasing

In New Zealand, ethanol is a by-product of the dairy industry – it is produced during milk processing by fermenting lactose with a special yeast that converts this sugar into alcohol. The ethanol is then distilled off and further processed to remove water.

In winter most NZ dairy farms “dry off” and this year many dried off sooner due to drought conditions around the country. Fonterra Farm Source director Richard Allen estimates that about 13 percent of farmers have dried off by mid-April compared to 8 percent at the same time last season. This means less milk in production which in turns means less ethanol being made. Less Supply = Higher Prices

Reason Two: Locally made Raw Material Costs Increasing

Whilst there are many manufacturers making bottles, pumps etc in NZ, lockdown health and safety measures (e.g. less staff on site, reduced shifts etc) all mean less production. This coupled with a surge in demand has also pushed the price of raw materials up.

Reason Three: Imported Raw Material Costs Increasing

Most countries we import raw materials from have also experienced falling production due to lock-down measures. Whilst most of China is back up and running, reduced flights around the world mean freight costs to import goods have sky rocketed.

Now for the Good News

Gull recently announced they would be releasing enough ethanol (derived from sugarcane) from their stocks to make 950,000 half-litre hand sanitisers. This along with the ability to manufacture and import raw materials and the finished product faster as lockdown levels decrease means we should see prices stabilise soon.

How to Use Hand Sanitiser

In today’s current environment, personal hygiene and more importantly good hand hygiene has never been more important. It is one of the most important things we can do to protect ourselves and stop the spread of COVID-19.

Although there are no official recorded cases, experts believe you can catch the novel coronavirus (SARS-CoV-2) by touching anything contaminated with the virus and then touching your face. According to a New South Wales study most people touch their face around 2 times and hour!

Hand sanitisers are convenient to use when you can’t wash your hands for example, after you have touched a surface in public like a grocery cart. But washing your hands with soap and warm water should always be your first option and especially if your hands are dirty or contaminated e.g. you have sneezed or coughed into them.

The majority of hand sanitisers contain alcohol (60% and 95%) as alcohol is known to be able to kill most germs.

The World Health organisation and the NZ Ministry of Health recommends a hand sanitiser with at least 60% alcohol to kill the maximum number of bacteria and viruses.

WHO recommends applying a palmful of sanitiser in a cupped hand covering all surfaces, then rub palms together, interlacing fingers, then back of hands and don’t forget thumbs. Once dry, your hands are safe.

Both Hi-Pro and Microban which we sell contain 70% alcohol. What’s the difference? Hi-Pro is more liquid and comes with a fliptop lid, Microban is more gel and comes in a pump.

Alcohol Based Hand Sanitiser – Available Soon

Hand Sanitiser is not a product we usually sell but many of our customers are essential businesses so there has been a lot of interest. We have now sourced sanitiser from our local supplier and our order should be arriving next week.

Due to COVID-19 demand for this product is extremely high so we are asking all customers to only order what you need i.e. don’t stockpile please. We will also give priority to our essential business customers. If you are an essential business please mention this in the your order details. Prices of raw materials such as ethanol have also increased and we will do our best to absorb any price increases but this might not always be possible.

To ensure your order is first inline for dispatch we recommend you order now and we will update you as soon as it is ready.

How To Disinfect Your Home

Recent studies suggests that SARS-CoV-2 can survive for lengthy periods outside the body: up to nine days on stainless steel and plastic. Although there are no confirmed cases of people catching the virus from surfaces, many are stepping up their hygiene and disinfecting surfaces in their homes.

The good news is that this strain like all the other coronaviruses is actually easy to kill on surfaces. According to the US Environmental Protection Agency “Coronaviruses are enveloped viruses, meaning they are one of the easiest types of viruses to kill with the appropriate disinfectant product”. Some cleaning products can break that protective envelope surrounding the virus and shut it down, reducing your chances of catching the virus from your environment.

Many of our existing home cleaning products are effective against coronavirus e.g. diluted bleach, or cleaners with at least 70% alcohol and disinfectant. But remember bacteria and viruses are different germs so you need to read the label carefully to ensure the product contains virus killing active ingredients and is not just an antibacterial formulation. For disinfectants to work, they also need to be in contact with the surface for a period of time to kill bacteria and viruses, so make sure this is clear on the label as well.

The rush on home cleaning products means you might be running low so here are some other common household products you can use to disinfect your home.

Soap and Water

Soap, water and friction are very effective at removing the virus from surfaces. Simply use soap and water and scrub to lift the virus from surfaces, then rinse away. According to Richard Sachleben, an organic chemist and a member of the American Chemical Society most soaps are actually detergents so will have the double effect of actually killing the virus but breaking down the protective protein shell.


Not the alcohol you drink, the stuff in your medicine cabinet!  Dr. Siouxsie Wiles, associate professor in charge of the Bioluminescent Superbugs Lab at the University of Auckland, said that ethanol and isopropyl alcohol (rubbing alcohol/surgical spirit) are both effective at fighting the coronavirus that causes COVID-19. Research shows Ethanol has been shown to kill coronaviruses in as little as 30 seconds by destroying the protein and RNA of the virus. Simply moisten a cloth with the rubbing alcohol and rub over the surface, no need to wipe it off.


The active ingredient in bleach – sodium hypochlorite – can kill coronavirus on surfaces by also destroying the protein and RNA of the virus. The Centers for Disease Control recommends preparing a bleach solution by mixing 5 tablespoons (1/3 cup) bleach per gallon of water or 4 teaspoons bleach per quart of water. Make sure the bleach is not past its expiration date, and that you mix the solution in a well-ventilated area.

Research suggests it can take 10-15 minutes of contact to kill the virus (then give the surface a wipe with a clean cloth) which is not ideal or practical for many households. Nor is Bleach a great option if you are environmentally friendly, or sensitive to the very strong smell. Bleach can also damage some paint and if used repeatedly can corrode metal.

Hydrogen Peroxide

Hydrogen Peroxide is as strong as bleach but breaks down harmlessly, so is not as toxic. You have probably used it many times in your life – it is used in tooth whitening for example and it might even be in your first aid kit to clean out minor cuts and scrapes and can be bought as over-the-counter medication at pharmacies and stores in a 3-6% solution with water.

The US Environmental Protection Agency includes a variety of commercial cleaners containing hydrogen peroxide on its official list of effective chemicals against COVID-19. It works through oxidation – when the reactive oxygen atoms interfere with the electrons of virus and bacteria cells, breaking them down.

Consumer Reports suggested putting undiluted 3% hydrogen peroxide in a spray bottle and then spraying the surfaces you want to clean. Allow the solution to sit on the surface for a few minutes to allow it to fight against the virus’s outer protective layer before wiping it up. Not only is Hydrogen Peroxide a quick and effective virus killer it is a natural and environmentally friendly option.

If you do not have Hydrogen Peroxide in your home you can purchase Viruclear which contains an 8% solution of Hydrogen Peroxide in its formula (along with other ingredients to increase it’s effectiveness) and takes thirty seconds of contact time to be effective.

Remember to Clean First!

Disinfectants are most effective when used on clean surfaces so use your usual cleaner or hot water and soap to clean surfaces as well as fabrics first. Once this is done you can disinfect to ensure maximum hygiene against harmful bacteria and viruses.

Don’t forget to clean those high-touch areas — tap handles, doorknobs, stair rails, light switches etc.

What is Hydrogen Peroxide and How does it kill Coronavirus?

Introducing COVID-19 Disinfectant – ViruClear

Viralabs Viruclear is a broad spectrum surface sanitiser developed specifically for the Covid-19 virus.

Coronaviruses are known to persist on surfaces such as metal, glass and plastic for up to 9 days. ViruClear is used to clean and sanitise these surfaces and kill coronavirus.

Given how resistant coronavirus has been it is likely ViruClear will also kill other human and animal viruses however further efficacy testing has yet to be conducted. We therefore encourage our Animal welfare customers e.g. vets, kennels & catteries to continue using/purchasing Viralabs Virucide if you are treating surfaces for animal pathogens e.g. canine parvo, distemper feline leukemia etc.

Available 5 or 20L Concentrates. Also available are 1L Empty Application bottles, 20L Airflow Taps and 5 and 20L Plungers.

Virulabs ViruClear 5L



Odorex Shipping Delays & Rates Update

As we have previously updated we are dispatching all orders from home for the foreseeable future. There will only be one person handling and dispatching orders, however dispatch will still be prompt at 9am the following business day. We do however expect a delay in delivery as our courier Fastway/Aramax experiences increased demand and reduced operating hours.

Free Shipping

For many years we have provided free shipping even as our courier company repeatedly increased rates. Unfortunately it is no longer viable for our business to absorb these freight costs. We have therefore implemented a $25 minimum order for free shipping. If your order is under $25 then the shipping fee will be $6 for non-rural delivery (please note for the majority of nationwide orders $6 does not fully cover shipping so we will continue to absorb some freight costs).

We hope you can understand these changes and we thank you for your continued support!

Virucide Product Update

Odorex distributes Virulabs Virucide, to our animal health professionals e.g. vets, breeders, kennels and catteries, as this product targets common pathogenic bacteria and viruses like Canine Parvo, Distemper, Feline Leukemia etc on surfaces to ensure maximum hygiene levels. However Virucide is also used in hospitals, nursing homes, shcools, medical clinics etc. as it also targets a number of human viruses including Human Coronavirus, SARS associated Coronavirus*(efficacy data can be found here). In the last month there has understandably been a huge increase in demand for this product and it’s raw ingredients.



Thank you for your understanding and patience during this difficult time!

*Whilst Viralabs Virucide is effective at the recommendation dilution rate of 1:128 against Human Corona Virus and SARS associated coronavirus it has not been tested against COVID-19.

Odorex Operations Update

All stock was moved to the home of our Marketing and Sales Director before lockdown and will now be distributed from there under strict hygiene standards.

As far as we understand, as we are operating from home we can continue to supply our essential business customers e.g. pet stores, vets, kennels and catteries.

It is not yet clear if we can continue to fulfil the general public’s orders due to conflicting information available e.g. some sites say only delivery of essential items is allowed. Although our pet litter, cleaners and deodorisers are deemed essential to our customers we are still waiting on clearer advice from MBIE so until we hear otherwise we will continue to fulfil your essential orders.

Odorex Scientifically Proven To Work

In 2019 Auckland University Microbiology Lab researched the effectiveness of Odorex Foot and Shoe Deodorising Powder.

The folloiwng results prove Odorex is effective against the main organisms that cause foot and shoe odour. It should be noted that the Odorex claim that “1 puff of powder (equal to approximately 100mg ie. nearly 17 times the minimum effective amount used in the Auckland University Study) in shoes each day for a week, will keep shoes odour free for at least 6 months” is more than reasonable.

The antimicrobial activity of Odorex samples were assessed using a standard protocol for determining the minimum bactericidal concentration (MBC) for insoluble powders in Tryptic Soy broth (TSB). The samples were tested at the concentrations of 40 mg/ml, 60 mg/ml, 80 mg/ml and 100 mg/ml for their ability to kill Dermatophilus congalensis, Brevibacterium linens and Kytococcus sedentarius (the bacterial species identified as the primary causative agents of foot odour)over 7 days incubation, with surviving cells identified by plating to Tryptic Soy agar plates and the counting of colonies that grow after 24 – 48 hrs  incubation.

Results after three biological replicates have shown that the Odorex sample is active against Dermatophilus congalensis, Brevibacterium linens and Kytococcus sedentarius. Control samples were run in parallel and results are shown in figure 1 and table 1.

Figure 1. The MBC of Odorex powder against bacteria associated with foot odour. The minimum and maximum concentrations tested are indicated on the graph
Table 1. The activity of Odorex powder against bacteria associated with foot odour. The results for controls with powder alone (to test for contaminants in the powder), media alone (to test for contaminants during the experimental procedures) and with no powder (to show bacteria would normally grow) are also shown.

Top Tips for Healthy Feet in Winter

Boots in Puddle

It feels like we’ve had the wettest winter that I can recall here in Auckland, New Zealand! Spring is thankfully just around the corner so our days are warming up. but rain is forecast to continue for a while yet and it’s still a bit chilly to be running round bare foot, even inside. All this is wonderful news for the bacteria and fungi that thrive in damp warm homes like our shoes and feet! So how do we keep our feet healthy and our shoes odour free during winter? Here’s a few top tips:


  1. Wear good quality shoes that don’t let the water in and are quick to dry. Try to dry your footwear out after use in the direct sunlight e.g. tie them to the clothesline. If they still feel damp the next time you go to wear them, choose another pair if possible.
  2. Wear quality socks that wick moisture away from your feet. Socks should be discarded to the laundry immediately after use – don’t be tempted to wear a second time.
  3. Go barefoot inside your home or at least open toed slippers. Avoid putting socks or slippers on straight after your shower as your body temerpature needs to adjust and your feet need to dry completely before covering them up.


  1. It’s a great idea to give your feet a quick wash (preferably with soapy water) when you get home and thoroughly dry them.
  2. Before you shower and while feet are dry, scrub with a pumice or a foot scruber to remove dry dead skin (odour causting bacteria love feeding on dead skin cells).
  3. Keep nails short – the longer your nails are the more surface for bacteria and fungi to live on and under.

If you’re prone to smelly feet and footwear then a treatment of Odorex Foot & Shoe Deodoriser for seven days will eliminate foot and shoe odour and help prevent athletes foot.

Supporting New Zealand Breast Cancer Foundation

This month we are proud to be supporting the New Zealand Breast Cancer Foundation by donating $1 from each purchase of our specially made pink PAWS Pet Litter and Cat Teaser Toys.

When you purchase any of these products you will be making a valued contribution in the fight against breast cancer!

Purchase Now!


Paws Pink Pet Litter

PAWS Pink Cat Teaser

PAWS Pink Starter Pack
PAWS Pink Starter Pack

PAWS Pet Litter

A story of local innovation, regional manufacture and kiwi ingenuity.

Peter Roberts & Dr Ray Merchant

Nearly twenty five years ago New Zealand geologists Dr Ray Merchant and Peter Roberts discovered Zeolite deposits near Rotorua which became the basis of the first local pet litter operation in NZ.

Fast forward ten years and Dr Merchant, with five cats of his own, became frustrated with the quality of pet litter available. He dreamt of producing a high quality pet litter that outperformed other products on the market with high absorbency, excellent odour control, antibacterial properties, low dust, non-allergenic and biodegradable.

He began experimenting in his shed. It was a very small shed, so out went lawnmower, garden tools and his wife’s push-bike and hours were spent developing pet litter. He produced what initially appeared to be a fantastic product but it wasn’t commercially viable. In 2013 a chance conversation with his son-in-law, an engineer by trade, suggested a new course of action which overcame the earlier obstacles.PAWS - NZ Natural Cat Litter

In 2014, after acquiring larger machinery and a bigger garage, his pilot scale plant produced the first product and PAWS pet litter was launched. PAWS is a brand new type of pet litter that ingeniously bonds recycled newsprint with the mineral Zeolite into a composite pellet which has all the key properties pet lovers demand in today’s environmentally conscious world.

Finally Dr Merchant’s dream of producing a unique, environmentally friendly pet litter that cats love was realized!

Paws Pet Litter offers a new paradigm to shoppers who care for both the welfare of their cats and kittens and the environment.

Give it a go! You won’t be disappointed!

How To Choose a Cat Litter

Pet litter, animal litter, cat Litter, kitty litter….no matter what you call it it’s not a very thrilling topic…. so why would anyone get excited by it, let alone write about it? Well, believe it or not, there is science behind it and it has to please a fickle end-user, the cat (who after-all rules the house). With so many types of litter available choosing the right litter can be a challenge.

A short history lesson

Ed Lowe

Till the late 1940’s there was no cat litter. It was sand, dirt, ashes, or you kicked your moggie outside.  Then Ed Lowe, a US clay miner, had an ah-hah moment and bagged some dried clay chips, offering it free to the local grocer to sell to cat owners. It worked, the market went mad, he started selling it, built a plant to meet demand and became exceedingly wealthy.

In 1980 the mineral zeolite became available. Because it helped deal with smell zeolite rock litters became popular. In the 1990’s synthetic silica litters emerged with high absorbencies and matching prices. Clumping litters dominated in early 2000’s. These are special clays that coagulate into lumps when hit by urine and are easily removed prolonging the life of the litter. Now ten years on there is a move to eco-friendly paper or fibre based products.

Pet litters are not created equal

Clumping Litter

The biggest difference is whether they clump or not (in the presence of liquid). Clumping Litter creates a solid lump when urinated on, leaving the rest of the litter dry so you simply scoop out the lumps and faeces. Urine in non-clumping litter seeps through and dries and additives in the litter absorb some of the odour. You can scoop out faeces but you will need to change out the entire litter box at least once a week in order to remove the urine.

Silica crystal based litters are non-clumping but absorb the urine more quickly than clay. Clumping litter is usually more expensive, yet you use less in the long run. Clumping litter can sometimes stick to cat fur, not ideal for long-haired cats or kittens as they could ingest it as they groom themselves. Needless to say choose a cat litter that is non-toxic in case your cat does ingest some.

Pet litters that are dust-free or low in dust are important if your cat or other household members suffer from dust allergies or asthma. Some cats can develop allergies to specific ingredients in the litter so as natural a litter as possible should help prevent or alleviate these issues.

Some litters can be uncomfortable on your cat’s paws, especially if they have been declawed. Soft litter is preferable.

Powerful odour absorbing ability is one of the most important factors in choosing a cat litter. Scented litters simply mask odour which means some owners will leave the litterbox dirty for longer than is hygienic for their cat. Dirty litterboxes are the number one cause for cats going outside their litterbox. Scented litter may also be unappealing to your cat’s sensitive nose.

The ideal litter should be environmentally friendly and pose no disposal problems. Large clumping litters are not suitable for flushing down the toilet and non-biodegradable litters should not be added to compost – they should be put out with the rubbish.

When it comes to determining value for money the purchaser has to weigh up the cost, the product life, ease of use and ease of disposal, environmental considerations and safety.

The Verdict!

In conclusion to succeed as a litter it must be very urine absorbent, active in dealing with the bad smells (generally from bacterial action) be safe for cats, with low or no dust, be easy to handle without the need for weight training, readily and responsibly disposable, have a reasonable tray life, and most of all appeal to the end-user, the cat.

PAWS Pet Litter ticks all the boxes! Its light weight, highly absorbent, absorbs odour and is environmentally friendly. Paws incorporates the natural odour absorbing mineral zeolite in a highly absorbent fibre pellet manufactured from recycled paper waste. Wet pellets and solid waste can be simply scooped out and the tray replenished when required with fresh litter while the waste can be safely disposed of down the toilet. No need to replace the entire box of litter – just add more as you remove used litter.

A Comparison of Common Pet Litters

NB If you are considering a change to a new litter we recommend a slow transition to the new brand by gradually introducing the new variety until your cat becomes used to it. Happy shopping and we hope this helps you and your cat select a litter that suits.


Toilet Training Older Dogs

A fully house-trained adult dog should have the chance to eliminate outside at least four times a day. However not all dogs behave and some adolescent or adult dogs (over six months of age) will urinate or defecate inside the house. Normally it’s only in certain locations e.g. in rooms you don’t often use, or only on the tiles, or child’s bed or under certain conditions e.g. when they are along, during greetings, play or reprimands. Knowing when and where can help indicate the cause and how to correct it.

For a new dog entering the household, follow the exact same steps as toilet-training a puppy.

For a dog established in the household that develops toilet training problems, you need to first find out why the dog is soiling inside.

  1. Is it a health problem? Always rule this out first with your vet – a common problem is urinary tract infections or incontinence in older dogs but even a change in diet can cause a gastrointestinal upset that causes your dog to eliminate inside. There are also a number of medications that can cause frequent urination and house soiling.
  2. Is it a sign of anxiety (older dogs can develop this)? Signs of separation anxiety are when your dog appears nervous or upset right before you leave and only soils inside when they are alone. Anxiety can also be caused by major changes e.g. new member of the household (animal or person) they dislike, or permanent departure of a loved family member. Dogs who suffer from anxiety usually eliminate on furniture, beds or sofas—areas that smell strongly of particular people or other animals.
  3. Is it their background? If your dog only soils a specific surface e.g. cement, carpet etc. then they may have developed a surface preference for elimination. A dog will usually prefer to eliminate on the surface they used as a six- to ten-week-old puppy but surface preference can also be caused if they have been housed for a period of time in a place where they are forced to eliminate on a particular surface e.g. the concrete floor of a shelter, the bottom of a hospital cage or newspaper in their crate. You can help teach your dog to eliminate in the correct area by adding a bit of their preferred surface to that area e.g. a slab of concrete, carpet or paper to the grass area. Over of a few days you can try adding grass clippings to the slab until they are completely comfortable and you can take the slab away.
  4. Is it submissive or excited urination? If your dog pees when you come home or guests come over, this may be a sign of submissive urination. Submissive urination will be accompanied by submission postures like cowering, ducking their head and averting their eyes or flattening their ears. Exited and submissive urination is quite common in young puppies and even certain breeds, especially females. Most will grow out of it eventually (usually about a year) but there are a few things that will help:
    1. If possible, greet your dog outside and ensure all greetings or goodbyes with your puppy are as quiet and calm as possible.
    2. Try tossing a handful of small treats or a favourite toy in their direction to distract them before they greet you.
    3. Wait until they have completely calmed down before interacting and then do so calmly, squatting down (not looming over them) and looking off to the side not straight at them.
    4. Teach your dog to ‘sit’ before they greet people and when you or visitors greet your dog pat them under the chin or chest, not on top of his head.
  5. Is it marking? The most common reason for urine marking is to claim territory but it can also be in response to frustration, stress or an anxious situation. This also may be a sign of a dominance issue i.e. if there is another dog on the property or your dog doesn’t “know its place” in the family hearsay. It can also simply be a bad habit. This is rarely a problem if your dog has been neutered/spayed. If you conclude that is it marking then you need to go back to the basics of toilet-training a puppy and or try the buddy system below. If they mark in predictable areas regularly place treats under and around those objects or try to discourage your dog from returning there by using double-sided sticky tape or other types of harmless but unpleasant booby traps. Make sure you have used a quality odour eliminator like Odorex® Animal Odour Eliminator to clean the affected areas so your dog is discouraged from these favourite spots.

Another effective method to help an older dog with toilet training problems is called “The Buddy System”.

  1. Tie your dog to you (with a leash that’s approximately six feet long) at all times when inside. That way you can keep an eye on them while getting on with your routine. You can start to loosen the leash after a while, effectively giving them less supervision.
  2. Make sure you designate a toilet area outside and do not let your dog eliminate elsewhere. Lead them to that spot, use your verbal command and praise/treat them immediately when they go.

If you see your dog start to eliminate e.g. lift their leg or squat somewhere besides the designated spot, immediately pick them up, take them to the correct spot, and use your verbal command. It is very important that you correct the unwanted behaviour during or before it occurs so your dog can associate that with an unwanted behaviour.

How to Housebreak a Puppy: The Basics of Toilet Training

Housebreaking/toilet training a puppy is not easy; it takes time and a lot of patience!

When you first introduce your puppy to your home, carry her to the spot where you want her to go and lead her around on a leash. It’s a good idea to have a strong verbal command like “Toilet” so you can eventually train your dog to “go” on demand. Treat and praise them every time they go outside. At about 8 wks old puppies usually sniff for a scent (either their own or another dog’s) to pee over so you could have a friend’s dog come and pee in your garden or collect your own puppy’s pee and deposit that in the area you want her to go.

Most young puppies have to eliminate about every 30-45 minutes except when sleeping. Their elimination schedule will depend upon when they last ate or drank, physical activity and natural preference.

Keep your puppy on a consistent daily exercise and feeding schedule (what goes in on a regular schedule should come out on a regular schedule). Remove food between meals so your puppy’s elimination schedule does not become random. Take them outside on a consistent and frequent schedule, especially first thing in the morning, last thing at night, after feeding and play and before being confined or left alone.  Every puppy is different, some eliminate immediately after eating and others could take 30-60mins. Always leave water out for your puppy. Check the water bowl frequently to note how much she is drinking and to make sure the water bowl is full.

Know where your puppy is at all times so you can look for early signs that she needs to go like pacing and sniffing, leaving the room etc. If you can’t watch your puppy, then crate or confinement training could be the answer. All puppies vary in developmental time but their natural instinct is not to soil their own “den”. Crate/confinement training helps a puppy learn that the whole home is their den. Crating and confinement should be kept to a minimum, but is usually necessary to help your puppy to learn to “hold it.”

Crate Training – What You Will Need:

  • A crate – a metal collapsible crate that your puppy can grow into is ideal – it has to feel like a den. Or a small room with a baby gate. Not too big, or your puppy might learn to soil in one corner and rest elsewhere but large enough for them to lie down comfortably, stand up, turn around and stretch.
  • Toys and a bed or blanket so the crate is inviting – your puppy needs to accept the crate as a safe and cozy place.
  • Odour eliminating cleaner for carpets and fabrics – your product needs to neutralize the smell so your dog won’t re-mark the same spot. We recommend Odorex® Animal Odour Eliminator.
  • Treats/rewards – something small and special, reserved and used only for house-training.

Crate/Confinement Training Steps:

  1. Place the crate in a living area e.g. the lounge so your puppy doesn’t feel isolated and put food and water bowls in there along with a soft blanket or towel to make it cosy.
  2. Take the door off and let the puppy explore the crate at their leisure. Some puppies will be naturally curious
    and start sleeping in the crate right away. Encourage them by dropping some small food treats or a toy in the crate.
  3. A good time to crate your puppy is after you have exercised them e.g. after their morning walk – they should be sufficiently tired and have gone to the toilet. Again, gently lead them into the crate with lots of encouragement and include a treat.
  4. Pat your puppy, let them chew a toy in your hand etc. and once your puppy looks relaxed you can close the door. Stay a while to ensure they are settled and then you can leave.
  5. If your puppy whines when crated you must ignore it, they should quiet down after about 20 minutes if you haven’t paid them any attention.
  6. After rest your puppy may bark or whine, start to sniff the ground in little circles, pant or raise their tail – all/any of these signs indicate they may need to eliminate so quickly take them out and to the spot where you want them to go.
  7. Take them outside at least every hour (except when sleeping at night) and always immediately upon waking up, after meals, big drinks of water and excited play.
  8. Once outside, use your verbal command and if they go praise/treat them (affection, play and walks can be treats too). It’s best to take them to the same spot so the smell can help prompt them but some dogs need to walk around a bit first before they need to go.
  9. If your puppy does not eliminate within about five minutes, return her to her crate and try again in about 15 minutes. Don’t bring them inside right after they eliminate or they might learn to “hold it” so they can stay outside longer. Wait for them to eliminate and then go for a fun walk or brief play before going back indoors.
  10. Once inside do not give your puppy free run of the home until they are housebroken. Close bedroom, bathroom doors etc. so that you can always see your puppy or use baby gates to restrict access. Start with about 15 to 20 minutes of free time and if all goes well, gradually increase the amount of time your puppy spends out of their confinement area over the coming days and weeks.
  11. Puppy bladders are small and until about 4 months they have no control over when they eliminate so if an accident is about to happen you need to act quickly; clap your hands (just enough to startle not scare) move quickly towards them and pick them up and take them outside to the right spot. If your puppy then goes outside, praise and treat them. If your puppy is pooping then let them finish as they are not able to shut this off like pee. After about one month of training (your puppy should be about 3 months old) they should have developed enough bladder and bowel control that you can lead them outside on a leash rather that picking them up.
  12. If you don’t catch your puppy in the act – do not react! Clean up the mess immediately (urine can quickly soak through carpet to the floorboards making cleaning up harder) with paper towels and your odour eliminating product. You can try using a black light torch to locate older messes and treat those areas too.
  13. If you puppy suffers from separation anxiety you may need to move the crate near your bed at night for the first couple weeks.

There are many different techniques to house-train your dog or puppy and each animal will respond differently but with patience and a consistent approach you will succeed.

For an older dog – follow these tips.

Keeping Your Pets Cool This Summer

Keeping Pets Cool This SummerIt’s turning out to be a cracker summer and while it’s easy for us “uprights” to keep cool, the heat can play havoc on our four legged friends. So here’s a few tips on how to keep them cool as a cucumber!


Keeping Your Pet Calm
We know our pets love to run around and play but too much of a good thing on a really hot day and they will soon become exhausted and dehydrated. Encourage them to calm down by providing a relaxed, cool, dark place. Try not to initiate play during really hot days.


2. IF THE JANDAL FITS: Walking Your Dog In SummerIt’s happened to all of us at some point – strolling to the diary for some tip-top and our jandal gets stuck to the hot tar, or hip hopping our way from the beach towel to the water over hot sand. Moral of the story: If you can’t walk on a surface barefoot nor can your dog, so best to keep those strolls to early morning or late evening. Rubbing Vitamin E Oil or Aloe Vera on to their paw pads will prevent cracked paws which can lead to them getting burnt on the pavement, better still walk on the grass!

3. GET CRAFTY:Cat In A BoxKitty cats especially love a place where they can feel snug and safe. Simply solutions are placing a cardboard box on its side, place that is quiet, cool and out of the way e.g. a closet (doors open please). This is not the time of year for their favourite fleece – line it instead with breathable natural fabrics like cotton or a terry towel. Another crafty idea for both cats and dogs is sticking an ice pack inside a sock or under a towel, or a plastic bottle or hot water bottle filled with cold water left out for them to lie on. A tea-towel soaked in water, placed in the freezer then laid out for your pet to lie on is another nifty idea. If you are home to “outdoorsy types” and your garden lacks shady spots for them to enjoy, set up some shade-cloth – a towel laid across the top of a clothes horse is an easy and portable solution. Don’t forget to check garden sheds e.t.c before closing the door – our little friends might seek solace here and these small unventilated rooms can often overheat!

4. COOL CATS: Cat SwimingWe’ve never met a cat yet who likes to get wet so stroking them with a dampened paper towel is a more pleasant solution for both parties than a quick dip in the pool! The places where most pets get the warmest are their bellies, the pads on their paws, their armpits, under their chins, and on the outside of their ears. Concentrate on keeping these spots cool. Spraying the ears and the paw pads with a cool water or dampened towel will help cool the blood that circulates through the ears and reduce the overall body temperature of your pet.


5. BEAUTY IS IN THE EYE OF THE BEHOLDER:Pet Beauty TherapyBrush your pet daily – matted fur traps heat and stops the air flowing freely and as much as you think a baldy is the way to go – avoid shaving them to the skin – bare skin = sunburn + skin cancer risks! You can rub baby sunscreen on exposed areas but try not not them lick it off before it dries.

6. ICE ICE BABY:Pet PopsicleNaturally you’ll be supplying fresh water in their bowls (both inside and out) but you might want to consider an additional bowl
that contains ice cubes (don’t make this their only source of water), you could even try flavouring them with chicken or beef stock – ooo aaaah, as good a s Fruju! Or get a container and freeze their favourite toys and treats in water. As the block of ice gets licked and melts during the day the toys and treats slowly become available and reward your dog, or if you really want to treat them make a pet popsicle. If your dog is panting excessively try rubbing honey on their gums to raise their blood sugar and prevent heatstroke.

7. GETTING DOWN TO BUSINESS:Pet Heatstroke SymptonsHeatstroke is a fever brought on by the failure of the body’s normal temperature regulation system due to being in overly high temperatures. Symptoms can include agitation, extreme distress, stretching out and panting heavily, skin hot to the touch, vomiting, glazed eyes, drooling and staggering. Untreated, your pet will collapse into a coma and die. If you see any of these signs, get to the veterinary clinic immediately.
If you need to treat your cat quickly before going to the vet, act fast:

  • If they’re mildly affected, get them to a cool indoor environment with a constant flow of cool air, and keep them calm.
  • If they’re severely affected, use a fine misting spray from a hose or sprayer, or pour bowls of water over them with care.
  • Wrap them with wet towels except for the nose and mouth and keep adding cold water or ice packs and get them to the vet.
  • In particular, the head must be kept cool and wet because heatstroke can “cook” the brain and cause brain death.
  • Do not immerse the cat in cold water.
  • Offer small amounts of water only once the cat is conscious and has cooled down; never give liquid to an unconscious animal.


The Purrfect Xmas Gift for Kids – The Rescued Cat Adventure Series

We are happy to support our very loyal customer Christine Johnston in her endeavor to raise funds for the care of rescued cats.

Christine inherited 17 rescue cats from a friend who passed and to support them she came up with concept of writing stories about the individual cats around photographs she has taken of their antics.  To complete Christine the project she sought the assistance of author, Marilyn J Bakker. All proceeds from the sale of the books will assist in the care of the cats so that they can be continue to be provided with a healthy environment, and excellent veterinary care from the Swanson Vet Clinic, Henderson, Auckland when required.

The Rescued Cat Adventure Series has been created around the cats’ and kittens’ individual personalities are a useful tool to discuss the proper care of animals in a humorous and enjoyable way. Topics suitable for children 2-7 years of age are introduced within the text in a non-threatening way as the stories are presented from the cats’ point of view. This provides opportunities for open discussion about topics such as fear of the dark, what is a family, stranger danger and building confidence. Revision of language skills include repetition of basic words, rhyming patterns, alliteration, opposites and speech marks

You can read more information here or download the order form.

How to create additional income for your cattery or kennel boarding facility



In a culture where people treat pets as an integral part of their family and are willing to spend the money necessary to keep them healthy and happy, kennel and cattery owners are in a unique position.

68% of New Zealand households own at least one pet, a higher percentage than in any comparable country and with a $358 million spend for veterinary services and $166 million on healthcare products it’s evident that pet owners do not skimp when it comes to pet care.

This massive community has another thing in common: they can’t take their pet with them everywhere they go. Many people must travel, and they turn to boarding facilities for professional care in their absence. Although a boarding facility is important to many pet owners, commodities like grooming, training and retail products are a plus.

Why not make your boarding facility a one-stop shop for dogs and increase your profit? Here’s how:


If it were up to dog owners, their pet would always be well groomed. But let’s be realistic, between day-to-day and vet visit costs, regular grooming can be put on the backburner.

That’s why offering grooming at your boarding facility can be in your favor. If a dog owner is already boarding their pet, the decision to have their dog groomed as well is much easier. Out of site, out of mind. Which leads us to our next point.


Consider the challenges of a pet owner. If you can offer them something they either don’t have the time for or the skill to do on their own, your services become much more valuable.

Training a dog takes time and dedication. Why not offer dog training at your boarding facility? This way the owner knows that the time their dog is at your facility, it is not only cared for, but also trained to learn new skills.

Want to make dog training a focal point? Offer group classes or private lessons that involve your customers as well as the dogs.

One Less Thing

Another simple way to increase sales and make your facility the go-to place for dogs is to offer retail items. Carrying food, accessories, grooming tools, treats and health products for dogs takes away an extra errand for dog owners and increases your profit. Whether it’s organic dog food or specialty leashes, consider what is important to dog owners today and look into carrying products that address those interests.

If you own a kennel or cattery and are looking for another revenue stream – talk to us today about selling Odorex in store, we will support you with market the products and help you drive more sales.

Odorex Pet Deodorising Range Available Direct

We are excited to announce that Odorex, Masterpet’s top selling pet deodorising product range, is now available direct from the manufacturer – saving you $$!

If you are a vet, groomer, kennel or cattery owner wanting to purhcase our products for in house cleaning or a retailer interested in selling our produts please contact us for pricing !

No account or credit application forms – simply order today for delivery tomorrow and pay next month.

Odorex Available In Japan


We are proud to announce HappiHouse as our new distribution partner in the Japanese market.  HappiHouse will be facilitating all marketing, promotion and sales on the leading online shopping platform in Japan, Amazon. Our new Japanese webiste is http://www.odorex.jp.

Odorex Japanese Partner, HappiHouse
Odorex Japanese Partner, HappiHouse

HappiHouse is a locally owned online marketing business that predominantly specializes in health and beauty products for the Japanese market.

“We are very excited to introduce the Odorex range of products in Japan and have all confidence these products will be very well received by our customers. We have welcomed the many reviews that have been submitted to date and the following is a translation of some of the positive feedback we have received.”Odorex Foot and Shoe Deodorizer 60g – 5 star review:

“This product really worked for me. At first I didn’t think there was much in the bottle but after trying it out I’m really satisfied with it. It’s a product that I would definitely like to continue using.”

Amazon is the world’s largest internet retail platform and is a favourite among the Japanese people due to it’s unbeatably fast delivery network. HappiHouse has chosen this as the ideal avenue to introduce the products to as many people as possible in an environment they are comfortable with.

Amazon operates 10 fulfilment centres in Japan, and plans to open more.  They are able to deliver goods faster than any other service in Japan because of their highly developed logistical services.  Most Amazon orders in large Japanese cities can be delivered the same or the next day. Amazon’s industry-leading fulfillment network and it’s free shipping on all orders in Japan has made it the favoured place to shop online in Japan.

Furthermore, HappiHouse is also pursuing offlline marketing avenues to bring the product line to leading department stores and shops throughout Japan. We are very excited to be working with these two dynamic and progressive companies in the Japanese market and look forward to building a strong and loyal base of happy customers.

Introducing Odorex® Foot and Shoe Freshener

We are proud to introduce to our foot and shoe range Odorex® Foot and Shoe Freshener. Our brand new product is a 100% natural antifungal, antibacterial spray to provide instant, fresh relief from smelly feet and footwear. Available in a handy pocket size pen spray, ideal size for school, gym or hand bags, your glove box etc.

Our pens are also available at wholesale prices in eye catching counter top displays – please contact us if you are interested in selling Odorex Fresheners.

Introducing Odorex® Foot and Shoe Deodoriser – Natural

We are proud to introduce to our foot and shoe range Odorex® Foot and Shoe Deodoriser – Natural.

After many months of research and development we can now offer a 100% natural remedy to eliminate smelly feet and shoes. Odorex® Natural is a blend of pure natural minerals and oils which have the unique ability to absorb smells and help eliminate the bacteria and fungi that cause foot and shoe odour and athletes foot.

It is availalbe in a handy 30g purse size flask for only $5.50 – a small price to pay for the immediate relief of embarrassing odour problems.

Odorex Launches Professional Pet Shampoo


Pre-order today to recieve FREE SHIPPING (delivery in November)

FREE Hand Pump when you order 4 x 5L Shampoos

250 ml samples available here for pet care professionals ONLY

Over the past few months we sent 60 samples of Odorex® Professional Pet Shampoo Concentrate to kennels and groomers. Their feedback helped us fine-tune our product for the market. A big thank you to everyone who participated in the trials!

80% of pet professionals who provided feedback loved the new product (see testimonials). The majority of the remaining respondents preferred a different smell so in the coming months we will be developing a new shampoo – stay informed of our progress by connecting with us below. We also welcome your suggestions on your preferred smell or shampoo ingredient, so please contact us or leave a comment below.

Some groomers asked for a shampoo with a hand pump – unfortunately pumps are notoriously fragile so we will not be shipping this product with one. You can however purchase a pump or we will supply a FREE pump when you order four 5L shampoos.

Pet Expo Winners Announced

Thank you to everyone who visited us at the Pet Expo over the weekend – check out the photos at www.facebook.com/odorex!

Congratulations to the following winners of our prize draw:




$ Value

Katie Robinson A deluxe pet bed, Gorilla toy &   Yours Droolly treats



Kathryn Feehan A pet portrait sitting & DVD   folio of 20 5×7″ electronic negatives

Fiona Tomlinson Pets


Rachel Happy A full dog or cat grooming.

Dappa Dogs


Chris McKay A 1hr session with dog &   behaviour experts

D’ For Dog Trainng


Everyone’s A Winner

If you entered the draw we will be sending you a link to claim a FREE PET TREAT from Masterpet! We have also extended our show only special exclusively to you so you can continue to save up to 60% off normal retail prices this week by entering the coupon code which was emailed to you today.

A big THANK YOU to our terrific sponsors:

Need advice and   practical help with your dog? Train your dog in a positive and effective way   with the Auckland wide D’For Dog training and behaviour experts and…unleash   your dog’s potential! We have a range of services to suit, including   behaviour consults, individual and day training, and group classes.

Fiona has been a   commerical, editorial & portrait photographer for the past 15 years. She   creates images that truly express who your animals are and can shoot on   location, at your home or a local park or beach.




At Dappa Dogs , our priority is simple, the health and well being of   your beloved dog – everything we do is designed with your dog’s safety in   mind. Our staff are professionally trained to the highest of standards and of   course they love dogs.

Huge Savings & Great Prizes!

This weekend we are exhibiting at the 2012 Auckland Pet & Animal Expo so come down and visit us at stand 46!

You can save up to 60% off retail prices on our pet range and go in the draw for $1000 worth of prizes including:

  • A deluxe pet bed, toys & treats from Masterpet
  • A pet portrait sitting & photos from Fiona Tomlinson Pets
  • A 1hr dog training session from D’ For Dog Training
  • A full dog or cat grooming from Dappa Dogs
  • A subscription to NZ Dog World from NZ Kennel Club

Thank you to our fabulous sponsors!


Introducing Odorex Professional Pet Shampoo

We are proud to be launching a new pet shampoo specifically formulated for pet care professionals – Odorex® Professional Pet Shampoo Concentrate.

We are offering FREE SAMPLES to groomers and kennel owners in New Zealand – to take advantage simply complete this quick poll.

 This offer is available to a limited number of customers for a short time only, so don’t miss out!

Website Launch – 25% Off!

We are excited to announce the official launch of our new website! We’ve been hard at work in redevelopment, simplifying the user experience and making our products more accessible.

To celebrate, we are offering 25% off any product on our website (until 23/8/2012) to anyone who likes our Facebook page OR subscribes to receive our news & discount newsletter – feel free to share with your friends!

[fblike url=”http://www.facebook.com/odorex” style=”standard” showfaces=”false” width=”450″ verb=”like” font=”arial”] or [ilink url=”http://eepurl.com/mefOT”]

We hope you like what we’ve done and welcome any feedback!

Resource Developments NZ Ltd Names New Sales & Marketing Director

Former IT Marketing Consultant Will Oversee Marketing Overhaul & Foray Into E-commerce

Auckland, New Zealand; May 04, 2012 – Resource Developments NZ Ltd, manufacturers of deodorising products and mineral exploration consultants, has named Bronwyn Roberts as its new Director of Sales and Marketing.

Ms Roberts, former Senior Marketing Consultant at Metia, a global digitial marketing agency, will be in charge of managing and increasing awareness and sales of the companies flagship brand Odorex®. Resource Developments, which has focused exclusively on the sales and marketing via it’s distributors in NZ, will expand its efforts nationally and internationally with the launch of a new e-commerce website. Ms Roberts will spearhead this drive.

“The launch of our new website and bolstering our brand identity will further strengthen our credibility in the market place and ability to reach more customers,” noted Peter Roberts, Director of Operations and R&D of Resource Developments. “Bronwyn’s youthful enthusiasm and comprehensive understanding of marketing will greatly benefit our company, our sales, and our partners.”

Before joining Resource Developments Ms Roberts oversaw marketing for Metia Pty Ltd in Australia where she provided consultancy services to Microsoft clients globally. While at Metia, she gained invaluable experience in campaign management, sales engagement and product launches.

Prior to Metia Pty Ltd she worked for their London office for five years.

Ms. Roberts has a Bachelor of Business with a double major in International Business and Marketing from Auckland University of Technology, in which eight months was spent studying at the University of Macau in southern China.

Prior to this appointment she spent a year travelling through North, Central and South America before returning to her roots in New Zealand.